© Reuters You can subscribe to Spotify Premium on your iPhone or a computer. Reuters
© Jennifer Still/Business Insider Tap 'Subscription.' Jennifer Still/Business Insider ![Subscription Subscription](https://images.idgesg.net/images/article/2018/01/filter-on-onedrive-100745531-orig.jpg)
- Spotify Premium Subscription
- Spotify Premium Annual Subscription
- Spotify Subscription Cancel
- Spotify App Store Subscription
- It's possible to get a Spotify Premium account right on your iPhone, or through a desktop web browser.
- Spotify Premium carries a monthly subscription fee, and allows you to listen to music ad-free on all platforms and devices.
- The Spotify library has over 50 million songs to stream, and a subscription to Spotify Premium allows you to download any song to your device so you can listen offline.
- Visit Business Insider's Tech Reference library for more stories.
Spotify confirmed today it has begun to roll out support for standalone streaming on its Apple Watch app. The feature had been spotted in testing back in September, and arrives roughly two years. Spotify is a digital music service that gives you access to millions of songs. Spotify is all the music you’ll ever need. Listening is everything - Spotify.
Gone are the days of carrying around bulky iPods that could only hold a limited amount of music. These days, streaming services like Spotify have made it easier than ever to have access to literally any and every song you can think of, wherever you are.
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Spotify Premium Subscription
With a library of over 50 million songs, there's something for everyone on Spotify, whether you love showtunes, rap, country, or classical — or any other genre, for that matter.
While Spotify is free to use, those with free accounts have to listen to and view ads within the app, both on desktop and on mobile devices. If you'd like to listen ad-free, you can sign up for Spotify Premium for a small monthly subscription fee.
Spotify Premium costs $9.99 per month normally, but if you're a university student in the US, you can apply for Spotify Premium Student, which only costs $4.99 a month. All you'll need to provide is your name and student email, and occasionally proof that you're a student (a college ID, for example).
Spotify Premium Student also comes with a Hulu and SHOWTIME subscription at no extra cost.
Here's how to sign up for Spotify Premium on your iPhone and computer, so you can listen uninterrupted.
Check out the products mentioned in this article:
iPhone Xs (From $999.99 at Best Buy)
How to get Spotify Premium on your iPhone
1. On your iPhone's home screen, locate and tap on your preferred web browser app icon to launch it.
2. Navigate to https://www.spotify.com in your phone's web browser, tap the three stacked bars in the top-right of the screen, tap 'Log In,' and enter your Spotify username and password to log into the site.
3. Once logged in, tap the Account Overview menu bar at the top of your screen and, from the drop-down menu which appears, tap on 'Subscription.'
![Subscription Subscription](https://www.wikihow.com/images/thumb/a/ab/Cancel-Spotify-on-iPhone-Step-6-Version-2.jpg/v4-460px-Cancel-Spotify-on-iPhone-Step-6-Version-2.jpg.webp)
4. On the next screen, you'll be offered a free Spotify Premium trial. This will allow you to try the Premium version free for a period of 30 days, after which you will be charged the $9.99 monthly subscription fee, or $4.99 if you apply for a Student account. Tap 'Try Premium Free.'
© Jennifer Still/Business Insider Tap 'Try Premium Free' to start a free trial. Jennifer Still/Business Insider 5. On the payment screen, either enter your credit card details or choose PayPal if you wish to pay via that method. Then, click Start 30-Day Trial Now to begin your Spotify Premium subscription.
To begin taking advantage of your Spotify Premium subscription, simply download the Spotify app from the App Store and log in using your regular credentials. Once logged in, you'll be able to listen ad-free. It's that simple!
How to get Spotify Premium on desktop
1. Go to https://www.spotify.com and log in using your user name and password.
2. On the home screen, look for the Upgrade option in the menu bar running along the top of your screen and click it.
3. Spotify offers a free 30-day trial of their Premium service, after which you will be charged $9.99 per month, or $4.99 if you apply for a Student account. To activate Spotify Premium, click the 'Start Free Trial' button.
© Jennifer Still/Business Insider You can start a Premium free trial right from Spotify's website. Jennifer Still/Business Insider 4. On the next screen, enter your credit card information. You can also pay via PayPal if you prefer.
5. When you've finished entering your payment information, click 'Start 30-Day Trial Now' at the bottom of your screen, and your Spotify Premium subscription will begin. Again, you will not be charged your first $9.99 monthly fee until after your 30-day trial is complete.
On desktop, you can listen to Spotify through its website, or by downloading the Spotify program here.
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Back in June 2016 we published Welcome to the subscription economy, Apple — at the time Apple had revealed its plans to completely revamp its iOS App Store, and as a part of the update, include expanded support for subscriptions as a billing model for iOS apps.
Spotify Premium Annual Subscription
Over 18 months have passed since this announcement, and native support for subscriptions on iOS is fully rolled out and available to app publishers. So what does the landscape look like today?
Firstly, here are the subscription features Apple currently supports on the App Store:
- Auto-renewable subscriptions (user automatically remains subscribed until cancellation)
- Apple takes 30% of revenue for the first year of user’s subscription
- After the user has been subscribed for one year, Apple’s cut is reduced to 15%
- Free trials are supported
- Supports multiple “Groups” (different subscriptions) and “Service Levels” (pricing tiers)
- Supports introductory pricing; e.g. users pay $1.99 for the first three months, then $9.99 afterwards
- Supports territory-specific pricing (across all currencies)
- Optional grandfathering of existing accounts after pricing changes
- Handling of communication and acceptance of pricing changes (push notifications)
![Subscription Subscription](https://images.idgesg.net/images/article/2018/01/filter-on-onedrive-100745531-orig.jpg)
Read the full specification here.
Some big subscription businesses are still holding out
In our 2017 post I highlighted Spotify as an example of a company passing on Apple’s cut of revenue:
“Right now, Spotify premium costs $9.99 monthly if you subscribe on the web, but $12.99 monthly if you purchase through the App Store. This is a prime example of the business passing the Apple Tax down to consumers.”
At the time of writing, Spotify does not make use of native subscriptions in its iOS app. In fact, with the exception of preexisting accounts subscribed through iTunes (which are grandfathered), users can no longer subscribe and manage subscriptions in-app — this all has to be done through Spotify’s website.
In other words, Spotify has completely checked out of Apple’s ecosystem for managing paid subscriptions. After a recent public complaint letter to Jean-Claude Juncker, president of the European Commission, it’s clear that the company has had enough — even with recent changes to the fee structure.
This strategy of abstinence is similar to audiobook platform Audible, which after some back and forth with Apple chose not to subscribe to the platform’s fee structure. Audible does not allow users to purchase new books in its iOS app — it will only play previously purchased books. The user can browse the store and add books to their wishlist, but the purchase must be completed on the web (and there is no web link to do that). This results in a worse (and to some extent confusing) experience for the end user, who typically ends up as the loser in such scenarios.
So who is embracing subscriptions?
Despite the push-back from large vendors like Spotify, there are a number of notable publishers using subscriptions on the App Store. Apple is promoting many of these in a dedicated section of the store’s front page, as they typically do with apps showcasing key platform features:
Consumer apps like 1Password (which recently introduced a subscription option) are fully onboard with the new App Store subscriptions:
Subscriptions are given a dedicated section of the App Store listing on iOS. A single app can display multiple subscriptions here; e.g., monthly, annual, etc.
The New York Times also offers its Basic subscription through its iOS app:
The benefits for end users are clear
Lower friction
With App Store subscriptions, Apple has done what they’re renowned for being great at: enforcing a standardized user experience that people can understand and is in no way hostile. With these changes, subscribing to the New York Times is exactly the same flow as subscribing to 1Password (or any other app).
Secondly, the built-in free trial functionality gives users the confidence to try out the service before subscribing.
Mobile-first approach
Smartphones are to many people the primary way they interact with the world. Apple is providing a way for people to discover, subscribe and manage their subscriptions that is native and optimized for the smartphone. Purchasing with a single tap of your finger beats manually typing payment information on a computer or getting rerouted to external payment platforms.
Increased trust
The App Store as a platform is familiar with every single user of an iOS device. People trust that they can spend money and store their credit card details without the security concerns that come with paying a smaller vendor. Spotify app on windows store.
Centralized subscription management and billing
As a consumer, managing a multiple subscriptions can be a headache. It can be hard to even keep track of which ones are actively charging you. In the App Store, users can view a single list of all subscriptions — active and historical — with the option to cancel at any time:
User benefits = business benefits
It might seem like these new subscription features may be putting more control in the hands of the user at the expense of the publisher — it’s easier for a user to keep track of and cancel their subscription through Apple’s standardized features.
However, this is largely a redundant argument.
In reality, a smoother experience for users will lead to increased customer happiness. If a customer really wants to cancel their subscription, putting barriers in their way only serves to increase frustration. This generates negative brand association that only hurts your chances of future reactivation — why would users ever come back if they’ve had a horrible experience unsubscribing in the past?
Secondly, it’s worth noting that friction for users has been reduced at both ends of the customer lifecycle. It’s just as easy for users to start a subscription as it is for them to leave, and work has clearly been done to make sure that both trial onboarding and trial-to-paid conversion is seamless. The fact that free trials automatically convert to paid subscriptions is a big deal in itself.
Apple is incentivizing long-term customer relationships
The new fee structure for subscriptions on the App Store is not about yielding to pressure around high fees for developers.
Apple knows that the success with the subscription model relies on delivering ongoing, long-term value for users. This is why there’s an incentive to keep customers active beyond one year, in the form of reduced fees.
If you’re a subscription business and you care about:
Spotify Subscription Cancel
- Building a frictionless, delightful experience for users
- Increasing retention (and consequently customer lifetime value)
Spotify App Store Subscription
then now’s a great time to implement the native subscription features of the platform and take advantage of a vastly improved experience for your users.